VELTUFF Workwear

The VELTUFF® rebranding project strengthened the brand’s presence across Europe and ensured consistent communication across all channels. We modernised the visual identity, refined messaging, and created clear brand guidelines, positioning VELTUFF® as a recognisable, trusted, and scalable workwear brand.

Staying true to its heritage of quality and durability, the rebrand highlighted key strengths such as sustainability, technical performance, and reliable B2B service. The flagship main catalogue combined impactful design, detailed product information, and brand storytelling, becoming the central sales and brand tool for VELTUFF® globally.