Squid

After rapid growth and an expanded product portfolio, Squid needed a stronger strategic foundation. Over a three‑month co‑creative process, we developed a segmented communication strategy tailored to creators, SMBs, and large brands.

We revisited the brand’s purpose, brought its human essence to the forefront, and defined new visual symbols, colors, and structures — creating a dynamic identity that strengthens credibility and connects deeply with all audiences.

Creative Directors: Heitor Muramatu, Camilla Brandão
Designers: Ariel From, Camilla Brandão, Heitor Muramatu
Studio: st.Paragon