Marketing na Era Digital

A pioneer in Brazil’s digital marketing landscape, Marketing na Era Digital. Written by Martha Gabriel and later co‑authored by Rafael Kiso, has shaped the way professionals and students understand the field for over 14 years. With the release of its second edition, the brand needed to evolve and expand its presence beyond the printed page.

We developed a versatile brand ecosystem, using color segmentation, dynamic imagery, and layered elements to convey its values and foster a strong sense of community. The result: over 850 participants in the first edition of the Insider Marketing na Era Digital course and a thriving community of 8,000+ engaged professionals actively sharing knowledge.