Juicy

Juicy was born to maximize the value of every ingredient, unlocking its full potential while inspiring a new generation to embrace healthy eating. Targeting a young audience, we positioned the brand to show that nutritious can also be irresistibly delicious.

We crafted a vibrant, playful visual identity that extends across all touchpoints, from dynamic graphics to packaging design, blending imagery and ingredients to create a joyful, energetic brand experience. The result is a distinctive, youthful brand that stands out on the shelf and connects emotionally with its audience.